Nexys X Code Charley
SEO Marketing
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Nexys X Code Charley
SEO Success for Nexys: How Code Charley Delivered Results
At Code Charley, we pride ourselves on delivering tailored SEO strategies that drive measurable results for our clients. One of our standout success stories is the work we did for Nexys, a leader in mortgage CRM, loan origination software, and loan servicing solutions. This page outlines the impactful SEO strategies we executed for Nexys and provides links to detailed case studies of specific tactics we implemented.
The Challenge
Nexys operates in a competitive fintech space, with established players dominating the market. Their goals were clear:
- Increase Organic Traffic: Attract more visitors from search engines.
- Boost Keyword Rankings: Rank on the first page for industry-relevant terms like “mortgage CRM software” and “loan origination software.”
- Enhance Content Visibility: Position their website as a resource hub for mortgage and loan software solutions.
The Strategy
To achieve Nexys’s goals, we developed a comprehensive SEO plan, focusing on the following key areas:
- Keyword Research and Optimization
- Identified high-value industry-specific keywords and long-tail phrases.
- Targeted terms like “private lending software for brokers” to capture intent-driven traffic.
- On-Page SEO
- Optimized meta tags, headings, and content for target keywords.
- Improved the internal linking structure to create a seamless user experience.
- Designed a content silo structure, linking cornerstone pages to supporting posts.
- Content Marketing
- Created in-depth blog posts on topics like:
- “How Mortgage CRMs Drive Business Growth”
- “Top Features to Look for in Loan Servicing Software”
- Published cornerstone content targeting competitive keywords.
- Created in-depth blog posts on topics like:
- Technical SEO
- Enhanced site speed and mobile-friendliness to improve Core Web Vitals.
- Fixed indexing issues and optimized the XML sitemap to ensure proper crawlability.
- Link Building
- Built high-quality backlinks through guest blogging and outreach to authoritative industry websites.
- Focused on earning links from mortgage and fintech publications.
- Analytics and Reporting
- Tracked progress through Google Analytics and Search Console.
- Provided monthly performance reports with actionable insights.
The Results
- 65% Increase in Organic Traffic within six months.
- Top Rankings for Competitive Keywords, including “mortgage CRM software” and “loan origination software.”
- 30% More Qualified Leads generated through organic search.
Explore Our Work
Learn more about the specific strategies we used to achieve these results for Nexys by exploring the following posts:
- Optimizing Nexys’s Mortgage CRM Pages for Better Rankings
- Content Marketing Case Study: Loan Servicing Software Blog Campaign
- How Technical SEO Improvements Enhanced Nexys’s Website Performance
- Building High-Quality Backlinks for Nexys’s SEO Success
Let Code Charley Transform Your SEO
The success we achieved for Nexys reflects our expertise in driving growth for businesses in competitive industries. If you’re ready to improve your search engine visibility and connect with your audience, we’re here to help.
Contact us today to discuss how our tailored SEO strategies can deliver results for your business.
